Tuesday, April 12, 2011

Jeans, Denim, Wrangler, Levi's Strauss, Lee


Jeans, Denim, Wrangler, Levi's Strauss, Lee.

      Jeans are trousers for Men, Women and Kids  made from denim. Denim is a Fabric Used for making Jeans. A quantity of the earliest American blue denims were made by Levi Strauss, Calvin Rogers, and Jacob Davis in 1873. Beginning of the 1950s, denims were, originally designed for working people, became popular among teenagers. Historic brands include Levi's, Wrangler, and Lee. Denims come in various fits, including skinny, straight, boot cut, tapered, Mommy-cut, maternity, and flare.

Jeans are now a popular kind of casual dress around the globe, and have been so for plenty of years. They come in plenty of styles and colors; however, "blue jeans" are identified with American culture, the American Old West.
Manufacturing processes :
  • Dyeing :
           Traditionally, denims are dyed to a blue color using indigo dye. Some other colors that can be achieved are yellow, black, pink, blue, and white. These colors are achieved by coloring other fabrics to resemble jeans. About twenty million tons of indigo are produced yearly for this purpose, though only a few grams of the dye are necessary for each pair of these trousers.
  • Pre-shrinking of jeans :
           Hal Burgess In the 1970s first introduced "pre-washed" denims. They was a salesman for his father, who owned a sizable jeans manufacturing company in Cartersville, Georgia. While on a sales trip, there was a floodwater in the hotel room where Burgess was storing denims. They asked the hotel owner if they could rent out the pool to wash the flooded denims. The denims shrunk but Hal decided to market them as 'pre-washed' denims & sold them sizes smaller than they were initially labelled. This was the first time 'pre-shrunk' denims were marketed.
  • Used look or wash created by sandblasting :
             Many consumers in Western societies are willing to pay additional for denims that have the appearance of being used. To give the fabrics the right worn look sandblasting is used. Sandblasting has the risk of causing silicosis to the workers, and in Turkey, over 5,000 workers in the textile industry have been stricken with this disease, and 46 people were affected by the disease and finally died. Sweden's Fair Trade Middle conducted a survey among 17 textile companies that showed only a few were aware of the dangers caused by sandblasting denims by hand. Several companies said they would abolish this technique from their own production.


Evolution of the Jeans :

     Initially, denims were basically sturdy trousers worn by workers, in the factories in the work during World War II. In this period, men's denims had zipper down the front, whereas women's denims had zipper down the right side. During 1960s, both men's and women's denims had the zipper down the front. Denims usually fit loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" than "jeans".

After James Dean popularized them in the film Rebel Without a Cause, wearing denims by teenagers and youth and/or young adults became a symbol of youth rebellion in the work of the 1950s. Because of this, they were sometimes banned in theaters, restaurants and schools. Nowadays, however, denims are worn to plenty of types of venues and events, even some events that ostensibly need formal apparel.

In the 1970s the denim industry introduced the Stone-Washing system developed by GWG also called "Great Western Garment Co.". Donald Freeland of Edmonton, Alberta pioneered the system, which helped to bring denim to a bigger and more versatile market. Acceptance of denims continued through the 1980s and 1990s to the point where denims are now a wardrobe staple, with the average North American owning five pairs. Currently, denims may be seen worn by people of both genders and all ages.